Author: News Writer

Using Customer Service to Get Back Customers

There are many different types of customer interactions a customer service employee may have to deal with. Many of those include simple and easy questions such as asking about store hours, though those can be easily answered by an AI Chatbot to avoid wasting employee time. There are also more complicated questions or concerns that may take the creative thinking of a real person to solve. While rare, there is the occasional interaction thanking the company for doing a great job. And then there’s the angry customer, which is probably what most customer service interactions entail. These customers have probably already left before even making their complaint, so how can you get them back? Here are some tips. Always respond A customer who takes the time to reach out to your business, whether through social media, email, chat, text or other means, is the kind of customer who can be loyal if...

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Get Personalized Marketing with Artificial Intelligence

Marketing to customers has evolved over the years to the point where customers not expect complete personalization. There are a lot of ways to do this, but the most effective and efficient way is through the use of an artificial intelligence company. Here are some ways you can use artificial intelligence to improve your personalized marketing strategy. Use of Chatbots One of the easiest ways to personalize a customer experience is through the use of chatbots. Whether using them through a texting platform or an online chat platform, a chatbot will communicate with customers based on their needs. In fact, 49% of survey respondents said that they prefer chatbot communication through text, chat, or messaging than other methods of communication. It’s nice because it allows a person to communicate through text instead of speaking with a representative, and the information is clear and concise. Plus, the chatbot can read the information...

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Training Skills for Customer Service

Having a hard working, strong customer service department is extremely valuable to any business. Businesses with the best customer service are the best at retaining customers and building long lasting relationships. But training a team of employees is often more valuable than just making sure you have the right people. Here are some tips to follow when determining what training skills your customer service agents need. Technology use A good customer service agent will be working with technology in many capacities, whether that be through phone calls, texting, emails, chat, or even social media conversations. Of course, a lot of this can be handled automatically with an artificial intelligence company, but the employees still need to know how to work with the technology to produce the best results. Don’t just put the best technology in place; give your employees the proper training on how to use it efficiently. Writing skills If one...

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How to Avoid Marketing Mistakes

Marketing is a tricky business. Even when you have had a whole marketing department and company executives review an advertising campaign, there might still be something missed, and customers may still end up offended by it. On the flip side, if you don’t do enough of the right type of marketing, then your customers won’t remember your brand or feel a lasting loyalty to the company. There are so many mistakes to be made, but you can avoid them if you have the right tools. Get tips from machine learning Machine learning is a computer’s ability to research and analyze data about your customers, how they interact with your business, and what they do and don’t like that you are doing. The computer can do this in real time, meaning you can change your campaign on the fly if it isn’t getting a very good response. On top of that, working...

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Customer Service: 3 Ways to Go the Extra Mile

Having the best customer service means providing more than just what the customer expects. It is valuable because it builds a customer relationship that is strong enough to withstand a mistake here and there. No customer is ever going to leave a place they know works extra hard to treat them right. But how exactly do you go that extra mile? Here are 3 ways your business can do so. Use artificial intelligence Artificial intelligence is extremely beneficial in customer service departments. It can communicate with customers for you when they have simple questions leaving customer service representatives to working solely with the clients who need them the most. A computer can also benefit your customer service department by allowing artificial intelligence to listen to conversations and generate recommendations for what to say next that the customer will most likely want to hear. Overall, this is going to create...

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Branding: Important for Customer Service

Customers expect to have the same type of experience no matter who they are interacting with in the company. Whether that’s professional, casual, fun, or even a little crazy. The branding your company decides to put forth is about more than just your marketing strategy though; it should be a part of all arms of your company, especially customer service. Customer service interacts with your audience more than the marketing team in many instances. Here are ways to make sure your branding is fluid through customer service just as much as it is in marketing. Analyze data to determine what is working Before anything, you need to take a look at the data and see how customers are responding to your current marketing branding. This is easiest with a machine learning startup using a computer to review and analyze data for you and push out real time recommendations. You’ll...

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Social Media Marketing in 2018: Mistakes to Avoid

In 2018, social media marketing will become more important than ever. With AI chatbot working flawlessly with social media platforms and people spending more of their time on social sites, it makes sense for businesses to utilize the online resource for marketing. Here are some mistakes to avoid in the new year. Avoiding artificial intelligence Many businesses have already started to work with an artificial intelligence company to get it integrated with their marketing efforts. However, a lot of businesses are still avoiding it. This is a huge mistake, as using artificial intelligence on social media sites can boost your efforts significantly. You’ll be able to more effectively analyze what is working, change your marketing routine, and even interact with customers without having to have an employee there answering questions constantly. The other reason this is important is because AI can analyze data for you and give information about what tactics...

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Marketing by Generation: Tips to Follow

There are distinct differences between all the different generations, which means you need to market to them differently. There are some things that will work across all platforms like using a machine learning company to set you up and punch out insights based on your customer data regardless of age. However, if you are planning to market to a specific age group, knowing how that generation thinks and how they respond to different marketing tactics will benefit you greatly. Generation Z Sometimes called post-millennial, the founders, iGen, or even Plurals, this generation has yet to have a nickname stick with them. It is typically anyone born in the mid-1990s to the mid-2000s making this the newest generation of adults and the newest customers to focus marketing efforts. Gen Z grew up with technology at their fingertips, meaning they are able to easily use technology devices. This is the generation that expects...

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Five mobile marketing tips to get more engagement

Every day in the US, there are more than 30 billion “consumer moments” taking place. Consumer moments are defined as opportunities for brands to make a connection with a consumer. Whenever a consumer clicks over to a brand’s website or encounters a social media post by a brand, that’s a consumer “moment.” In order to capitalize on these billions of moments, brands need to be driving engagement on mobile devices so that consumers are acting on these moments and turning into actual customers and followers of these brands. The following five mobile marketing tips can help brands drive more consumer engagement. Have a unified message across all mobile channels Brands today are never interacting with consumers through a single channel. There’s email, text, push notifications, social media, and content marketing, just to name a few. While the angle may vary for each of these different marketing channels, the overarching message needs to...

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Five things you can do to increase the use of your customer service chatbot

Though the popularity of chatbots is finally starting to catch up the hype that has existed around chatbots for a few years now, they’re still not being used as much as people hoped. According to one survey of millennials (the largest demographic of chatbot users), 55% said that chatbots needed to be more accurate at understanding what is being said do them and 30% said that chatbots needed to do a better job of sounding conversational and human. If millennials who tend to be more receptive to new technologies, are hesitant to use chatbots, then older demographics will certainly not adopt this technology in its current form. If you’re going to spend the time, effort, and money to develop a customer service chatbot, you want to make sure that people are actually going to want to use it. The following five tips can ensure that your chatbot sees some use. Pay...

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