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Top 4 Methods of Communicating with Customers

Whether you are focusing on how you can market to a customer or how a customer can contact a customer service member, being able to properly communicate makes a huge difference. If you can’t communicate what you are selling or how to use it, how are customers ever supposed to know what they are getting? And if they can’t get fast and easy answers to their questions, many customers will simply go somewhere else. Here are 4 methods of communicating with customers that you can follow to ensure you don’t face either of those problems. Text/Chat Being able to text or chat a customer actually works well when it comes to both marketing and customer service. It is a simple and easy way to send out automated and personalized marketing messages to people while also providing a fast and easy way for customers to text you for answers to...

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Lessons from T-Mobile Customer Service

T-Mobile used to be a cheap carrier nobody really wanted to use if they could go to a top-tier phone carrier such as Verizon. However, in the last few years, T-Mobile has jumped the charts and is now competing heavily as a top carrier. There are a lot of reasons for that boost, including a better network offering. However, one of the biggest reasons for T-Mobile’s success has been their customer service department. Customers get everything they want from customer care, whether that be a simple answer from AI Chatbot or help getting charges refunded on their bills. Here’s a few lessons to learn from T-Mobile customer service. Almost no wait There is almost no wait in line to get a hold of a customer service agent. In fact, customers who are on a wait can opt in to have a customer agent call them back when it is...

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5 Reasons to Start Using SMS Marketing

There are a hundred different ways to focus on marketing to your audience, and it can be hard to keep it all straight. However, if you aren’t using SMS Marketing, you will regret it. Everyone has texting. Why not use it to communicate more easily with your current customer base? Here are 5 reasons you need to start using SMS marketing. Wide Reach While social media marketing, for example, is a great way of reaching customers who are on those platforms, what about the customers who have chosen to use other social media platforms or who don’t use social media at all? By using texting as a basis for marketing, you’ll be able to reach nearly everyone since there are very few people who don’t have SMS on their phones. Reach customers quickly Almost all texts are opened within the first 3 minutes they are recieved. If you...

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How can Artificial Intelligence Affect your Job in 2018?

The job market is changing like crazy, especially given how quickly technology is growing and improving. This is even more true of artificial intelligence that is now being used or plans to be used in most businesses in 2018. There are the employees who are extremely excited about the changes and working with an artificial intelligence company to build up the company and improve their jobs. However, a lot of people are hesitant about what the new technology will do to their jobs. Here are some ways you can expect artificial intelligence to affect a job in 2018. Working alongside the technology In 2018, as more businesses adapt to working with AI, companies will expect employees to learn how to work alongside the technology. At this point, most artificial intelligence technology enhances a job experience rather than replacing it entirely. You might be nervous about learning how to handle new computer...

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Using Customer Service to Get Back Customers

There are many different types of customer interactions a customer service employee may have to deal with. Many of those include simple and easy questions such as asking about store hours, though those can be easily answered by an AI Chatbot to avoid wasting employee time. There are also more complicated questions or concerns that may take the creative thinking of a real person to solve. While rare, there is the occasional interaction thanking the company for doing a great job. And then there’s the angry customer, which is probably what most customer service interactions entail. These customers have probably already left before even making their complaint, so how can you get them back? Here are some tips. Always respond A customer who takes the time to reach out to your business, whether through social media, email, chat, text or other means, is the kind of customer who can be loyal if...

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Get Personalized Marketing with Artificial Intelligence

Marketing to customers has evolved over the years to the point where customers not expect complete personalization. There are a lot of ways to do this, but the most effective and efficient way is through the use of an artificial intelligence company. Here are some ways you can use artificial intelligence to improve your personalized marketing strategy. Use of Chatbots One of the easiest ways to personalize a customer experience is through the use of chatbots. Whether using them through a texting platform or an online chat platform, a chatbot will communicate with customers based on their needs. In fact, 49% of survey respondents said that they prefer chatbot communication through text, chat, or messaging than other methods of communication. It’s nice because it allows a person to communicate through text instead of speaking with a representative, and the information is clear and concise. Plus, the chatbot can read the information...

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Training Skills for Customer Service

Having a hard working, strong customer service department is extremely valuable to any business. Businesses with the best customer service are the best at retaining customers and building long lasting relationships. But training a team of employees is often more valuable than just making sure you have the right people. Here are some tips to follow when determining what training skills your customer service agents need. Technology use A good customer service agent will be working with technology in many capacities, whether that be through phone calls, texting, emails, chat, or even social media conversations. Of course, a lot of this can be handled automatically with an artificial intelligence company, but the employees still need to know how to work with the technology to produce the best results. Don’t just put the best technology in place; give your employees the proper training on how to use it efficiently. Writing skills If one...

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How to Avoid Marketing Mistakes

Marketing is a tricky business. Even when you have had a whole marketing department and company executives review an advertising campaign, there might still be something missed, and customers may still end up offended by it. On the flip side, if you don’t do enough of the right type of marketing, then your customers won’t remember your brand or feel a lasting loyalty to the company. There are so many mistakes to be made, but you can avoid them if you have the right tools. Get tips from machine learning Machine learning is a computer’s ability to research and analyze data about your customers, how they interact with your business, and what they do and don’t like that you are doing. The computer can do this in real time, meaning you can change your campaign on the fly if it isn’t getting a very good response. On top of that, working...

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Customer Service: 3 Ways to Go the Extra Mile

Having the best customer service means providing more than just what the customer expects. It is valuable because it builds a customer relationship that is strong enough to withstand a mistake here and there. No customer is ever going to leave a place they know works extra hard to treat them right. But how exactly do you go that extra mile? Here are 3 ways your business can do so. Use artificial intelligence Artificial intelligence is extremely beneficial in customer service departments. It can communicate with customers for you when they have simple questions leaving customer service representatives to working solely with the clients who need them the most. A computer can also benefit your customer service department by allowing artificial intelligence to listen to conversations and generate recommendations for what to say next that the customer will most likely want to hear. Overall, this is going to create...

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Branding: Important for Customer Service

Customers expect to have the same type of experience no matter who they are interacting with in the company. Whether that’s professional, casual, fun, or even a little crazy. The branding your company decides to put forth is about more than just your marketing strategy though; it should be a part of all arms of your company, especially customer service. Customer service interacts with your audience more than the marketing team in many instances. Here are ways to make sure your branding is fluid through customer service just as much as it is in marketing. Analyze data to determine what is working Before anything, you need to take a look at the data and see how customers are responding to your current marketing branding. This is easiest with a machine learning startup using a computer to review and analyze data for you and push out real time recommendations. You’ll...

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