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The Versatility of SMS Messaging

SMS messaging is used by the majority of the world’s population and for good reasons. SMS messages can span different carriers. Messages can be quickly sent and received. And now with companies using AI-backed SMS message technologies, people can text companies to get immediate responses to request and inquiries. But the powers of SMS messaging do not stop there. People can also use SMS messages to interact with other smart devices. Texting Within a Smart Home Smart homes and appliances now have the ability to receive and send SMS messages. One example is a smart thermostat. You can send an SMS message to your thermostat to request an increase or decrease in the set temperature. And since SMS messages do not require a wireless internet connection or an installed app, you can even control the temperature of your home from anywhere you go. Imagine that you just left on vacation and are an...

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AI Chatbots Versus Real Customer Service Agents

There has been come debate recently over whether customer service needs are better handled through real people or through AI chatbots or other AI-backed responders. Obviously, AI-backed customer service assistance has more expansive abilities when it comes to reaching customers and being available at any time. If someone has a problem at three in the morning, they might not be able to call into the corporate office. But customers can text in a question or message an AI chatbot and get an immediate response. So why are some companies hesitant to switch over to AI-backed customer service? Many are afraid that customers will feel distanced or isolated by the lack of personal connections. Well, there might be a solution for that. Realistic AI Paves Way for More Personal AI Mark Sagar, digital animation technology expert, is changing the face of AI, literally. Sagar is CEO of Soul Machines, which is creating digital...

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The Debate Over AI Customer Service

As artificial intelligence becomes more prevalent in various aspects of marketing and customer service, companies who have yet to invest in AI are wondering if they should make the switch. While AI provides the ability to reach more people more quickly, some customer service loyalists are claiming that AI cannot provide the same level of customer service that real people can. The Argument Against AI Customer Service Recently, customer service expert Micah Solomon interviewed Rob Siefker, Zappos’ senior director the company’s customer loyalty team. According to Siefker, Zappos customer service model encourages personal and emotional connections between customers and customer service employees. In related terms, they do not use AI-backed customer service technology to handle their customer service requests. Siefker argues that “no matter how ‘intelligent’ an auto-response system can be, there’s no way to replicate the warmth and authenticity that a live customer service rep can offer.” He also says that...

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SMS Messaging for Businesses

SMS messaging services can be crucial to market a business. Dan Hinckley, an experienced digital marketing expert, recently wrote an article for Forbes highlighting five important marketing tips for small businesses in 2017. According to him, number two on the list is “Mobile Takeover.” He says that since 95 percent of Americans own a mobile device and 98 percent of text messages are read, now is the time to take advantage of mobile marketing. “If you have not yet developed a mobile marketing strategy, you'll want to invest the time to do so in 2017,” says Hinckley. If you and your business have yet to look into SMS messaging for businesses, consider the advantages now. Automated SMS messaging allows you to effectively communicate with consumers and customers, allowing you to market valuable and timely information to them and allowing them to gets responses to questions they have and receive the help...

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Texting and Driving: The Temptations and the Dangers

SMS messaging has its advantages for both users who are wanting to communicate and businesses who are wanting to reach out to users. Texting is simple, quick, and effective. For example, when a text comes to a person’s inbox, it usually takes just a few seconds to read the message. The invasive way that messages are received with their ding or jingle cause users to quickly pull out their phone. Or if someone wants to send a brief message, they can take a few seconds to text someone rather than call them. While these features are all great for users, sometimes they can cause problems. Texting While Driving The easiness of texting makes it tempting to text while driving a vehicle. If a person gets a message, they can read it in less than a few seconds. Some people do not think it would be dangerous to avert their eyes from the...

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Bettering Customer Service through SMS Messages

In 2014, a study was conducted that looked at people’s preferences in terms of customer service. The results were enlightening for any company or organization that has a customer service department or team. 81 percent of study participants expressed frustration at having to wait for customer service while towing a phone and/or computer in hand. Of the study participants who had phones with text messaging capabilities, 64 percent expressed interest in the ability to send customer service requests through simple text messages. 48 percent of survey participants said it would be convenient for them if companies offered customer service assistance via text messages. Survey participants suggested a preference in being able to use text messages to check an order status, schedule an appointment, make or confirm reservations, ask questions, find business locations, check balances and due dates, and other tasks or customer service activities. The study is outdated by a few years,...

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AI Chatbots to Get to the Heart of Millennials

Marketing to millennials is essential for any successful business. According to Forbes, there are over 80 billion millennials, or rather 80 billion people who were born between 1982 and 1993. Millennials will make up 75% of the work force by 2025. So you should no longer still be wondering whether or not marketing to millennials is a good marketing strategy. Understanding Millennials The Pew Research Center, a nonpartisan fact tank, launched a series of studies in terms of millennials. A basic understanding of who millennials are were presented in the beginning of the series. Basic information included that millennials are more ethnically and racially diverse than any other generation: with 18.5% Hispanic, 14.2% black, 4.3% Asian, 3.2% mixed race or other, and 59.8%, white. Millennials are more politically aggressive according to the 2008 election results and other political engagements. Millennials are also the least religiously observant generation. An important note for marketers, especially...

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Scams Can Be Sent through SMS Messages too

Scammers are constantly targeting people to get personal information. Common scams target websites, emails, social media, and phone calls. Most scammers claim to be a legitimate company and will ask for personal information to verify an account you have with them. Most people cannot count on their fingers the number of times they have been approached by scammers. Scammers use any platform they can to communicate with people, and since more and more companies are moving mobile with text messages, so are scammers Wells Fargo SMS Message Scam ABC news reported this week that Wells Fargo customers are receiving messages from numbers claiming to be Wells Fargo but further investigations show the numbers to be a scam. People received a text from a number claiming to be Well Fargo that said there is an error on their account and to call the listed number. If you call the listed number, they ask...

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AI Chatbots Offer Healthcare Advantages

AI chatbots are making waves when it comes to healthcare. Healthcare is a demanding profession because unhealthy patients are demanding. When people are sick, they want to know why and how they can get better. Infections left unattended can turn deadly. And broken legs do not just heal themselves back into perfect condition. With more than seven billion people on the planet, that is an overwhelming number of people who need medical attention on any given day. With such a demand, healthcare providers are looking to ease the stress and simplify the process. And AI chatbots are looking to be just the solution. AI Chatbots Turn toward Healthcare Babylon Health is a startup company in the United Kingdom. According to Babylon Health’s website, they help people worldwide find help to their healthcare needs. As their website asks users, “Not feeling yourself? Chat to Babylon. You can ask quick questions, send photos and...

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Addressing the Challenges of SMS Message Marketing

Marketing through SMS messaging can be a challenge. When you think about general marketing, you might think of billboards, television commercials, newspaper and magazine ads, and anything else. Smart and strategic marketing can be powerful because the format is so versatile. You can grab people with stunning images and comedic or thought-provoking text or dialogue. General marketing might employ a team of top-notch designers, or photographers and videographers, or writers. And marketing projects grab the attention of audiences. With so much versatility and potential for creative marketing mediums, it might appear to be a challenge to market to audiences through SMS messaging, or sending a simple text to someone’s phone. Limitations of SMS Messaging Text messages are 160 characters in length, which means your marketing messaging has to be 160 characters or less. That’s not 160 words, that’s 160 characters. SMS messages leave little to no space for images, videos, audio clips,...

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