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How to boost conversion rates on mobile

In 2016, mobile web traffic finally surpassed desktop/laptop web traffic. But even though people are using their smartphones and tablets to access the web more often than desktop or laptop or computers, they still prefer to use desktops or laptops to actually complete purchases. Conversion rates for mobile devices remain relatively low compared to how much internet time people spend on them. The following tips can help your business boost your mobile conversion rates to see more sales being finalized on these devices. Why are mobile conversion rates lowe in the first place? Before getting into tips for boosting conversion rates, it’s helpful to have a good understanding of why they’re low in the first place. Mobile device users cite a number of reasons for not shopping on their mobile devices. The first is poor navigation. Many online stores have websites that aren’t optimized for mobile. This makes it hard to find...

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Ten things your customer service chatbot will need to succeed

The chatbot marketplace might not be too crowded yet but it soon will be. Companies of all sizes are beginning to recognize the value that chatbots offer and are rushing to deploy their own. If you want your chatbot to be noticed and used, it’s going to need to stand out. Here are ten things an effective chatbot will need to have. Good natural language processing Without some good natural language processing power behind your chatbot, it won’t be able to understand what people are saying to it unless they use the exact wording you teach it to recognize. Human speech is complex and there are hundreds of ways to word the simplest sentences. So there’s lots of room for your chatbot to fail if it can’t determine meaning from syntax. Proactivity Chatbots are still new technology and many customers won’t think to reach out to your chatbot. Your chatbot is going to have...

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Five chatbots that are making mobile banking easier than ever

This is the age of the chatbot. Chatbots are computer programs designed to simulate human speech. They have implications for customer service since they can help automate these processes especially in industries involving well-defined and narrow procedures. Banking is prime example of this since most customers are transferring funds, checking their balance or scheduling automatic payments, etc… Mobile Apps are one way to do this but it involves going to an App marketplace and downloading an app first which takes up valuable storage space on your phone. Chatbots, on the other hand, are deployed via SMS to customers need only save the number for the banking chatbot on their phone and the chatbot can assist them with their banking needs. Here are five banking chatbots that are already making people’s lives easier. Swedbank’s Nina In recent year’s Sweden’s banks are having a major customer satisfaction problem with only 20% of Swedes reporting...

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Five aspects to every good digital marketing strategy

Digital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and platforms grow in popularity then disappear, certain foundational principles of good digital marketing remain. Here are five of them. A good data strategy A key advantage to digital marketing is that customer behavior always leaves a trail. You can track how long a website visitor lingers on a landing page before clicking elsewhere. You can see how many mobile coupons sent via text are redeemed. You can track the impact of a particular digital ad on web traffic. All of this is data and all of it is useless if you’re not paying attention to it, making it available to the right people in your company, or making adjustments in response to it. A good digital marketing strategy requires a good data strategy. You need to have a plan for...

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SMS marketing checklist: 15 best practices you need to follow

Nine out of every ten text messages are opened and read within three minutes of being delivered. But if your business is in the habit of sending ineffective, irrelevant, or untimely text messages, you’ll see those numbers drop and you may even see open rates decline and opt-outs increase. The following 15 best practices can ensure that your customers will be excited to receive and read your texts. Include your company name Even if you register a shortcode, the average person won’t memorize the five or six digit number and remember who is texting them. You don’t want to count on them saving your shortcode as a contact and assigning a name and you don’t want customers to have to search through old texts to find out who’s texting them so make sure your company name is in every text you send. Personalize the message Try to segment your phone numbers database according to...

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Chinese-made chatbots shut down after denouncing communism, praising democracy

Tencent QQ, one of China’s most popular messenger apps, had to recently shut down two of their experimental chatbots. One chatbot was a penguin character named Baby Q and the other was a little girl named Little Bing. They were shut down when they began making some controversial comments to Tencent users that seemed to criticize communism--China’s system of government--in favor of democracy. How it started Tencent said they designed the chatbots to carry on casual conversations with their messenger app users for the purposes of entertainment and always having someone to chat with even if friends were busy. Through natural language processing, if the chatbots were asked simple questions, they could give a response that made sense. They weren’t programmed to handle more complex conversations regarding topics like politics. Users looking to have some fun tried to do exactly that by asking questions that were political in nature. For example, when one...

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Airlines are beginning to experiment with two-way SMS customer service

When it comes to texting, there’s an interesting dynamic: while we constantly text our friends, relatives, and co-workers back and forth, we never send text messages to businesses. In recent years text message marketing has become popular so businesses are texting us, but we’re not texting back. And even if we did, there wouldn’t be a human on the other end to read it and respond. About the only two-way texting that bulk SMS marketing platforms handle are one-word or one-number responses like “STOP” for opting out or a number between one and ten for the purposes of SMS-based surveys. There’s a disconnect here between what people want and what businesses are offering because people love texting. We now spend more time texting than speaking on the phone and many would prefer to be able to resolve a complaint via text instead of having to speak with a customer service...

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How to use SMS and email marketing strategies in tandem

When email first came on the scene, it was the hottest thing in marketing since the television. But the numbers for email marketing don’t look as good as they used to. Now it’s overdone and 80% of all emails sent are never even opened, let alone read. Email providers started automatically filtering out spam mail and the effectiveness of email marketing took a hit. More recently, SMS, or text messaging, has become the new email. The open rates for text messages is even higher (98%) than email’s open rates were at the very beginning and it’s the preferred method of communication for the majority of people, especially younger people. If SMS is so great, you may be wondering why email marketing should even be invested in at all. There are actually several reasons to continue with email marketing and the effectiveness of both email and SMS marketing can be improved when...

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How realtors can benefit from mobile marketing

As is the case with virtually every other industry, real estate is growing increasingly mobile. By that we mean that home sellers and buyers are more likely to go their phones first when creating or searching for listings. Could we have imagined just a decade ago using our phones to buy and sell homes? Just as the internet changed the way we create and view home listings, the existence of smartphones and mobile applications have changed it again. Real estate apps like Zillow or Realtor make it easier than have to search for homes and 44% of smartphone owners say they’ve done just that. For those in the real estate business, they can no longer afford to ignore mobile. And with each passing year, ignoring mobile will mean you’re missing out on more and more potential business. With that in mind, here’s how realtors can use mobile marketing to achieve...

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Five digital marketing mistakes a surprising number of companies are still making

In today’s fast-paced, high-tech world, it’s a wonder that there are any companies left who don’t really understand digital marketing. The truth is they won’t be around much longer. The last hold-outs are usually industries with an older target demographic who haven’t embraced digital channels. But with each year, that older generation is growing more tech savvy and soon, even these industries won’t last without a good digital marketing strategy. Here are five mistakes that many companies are still making in regards to digital marketing. No digital marketing Okay, so the obvious mistake is not doing digital marketing at all. These companies are relying on billboards and print ads and mailers to drive sales and stay in contact with customers. Here’s why that’s a problem. More than half of all transactions are done beginning to end online with zero vendor interaction. The average transaction will look something like this: customer realizes a...

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