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Six things you can learn about SMS marketing from email marketing

Email and SMS are two very different marketing channels and what works for one won’t necessarily carry over well to the other. But the following six email marketing tips can work wonders for your SMS marketing campaign as well. Get to the point Though email is certainly a longer form channel than SMS, it’s still crucial to get to the point fast. Since the majority of emails are now read on mobile devices and since mobile users are less inclined to read a long-winded email than desktop or laptop users, emails need to be concise. Unlike email, the SMS channel is actually restricted by character count on many devices. The 160 character limit is standard with the SMS protocol and devices that don’t have their own proprietary messaging applications can’t receive a single text that contains more than 160 characters. As a result, texts can be broken into multiple parts making them...

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Five mistakes that are holding your content marketing back

Content marketing can be an extremely effective and powerful marketing tool when it’s used right. But for many businesses, content marketing ends up draining marketing funds without producing any measurable results. If you’ve started content marketing and have yet to see results from it, chances are you’re making at least a few of the following mistakes. You’re not using the right tools If you have a smaller business and you or an employee is trying to create and share content all alone, you’re not going to be as effective as you could be without the right tools. Platforms like HootSuite, Zoho, Buffer, Active Campaign, MailChimp and BuzzSumo are easy to use and can help content marketers automate some of the processes involved in creating and sharing content. They can also give additional insight into the effectiveness of various content channels and what competitors are doing. You’re not promoting it The disembodied voice in...

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How to promote your new mobile app

So you decided to design your very own mobile app for your brand. Now you need to get people to actually download and use it. Often that’s the harder part. It’s not enough to just design a good app. Just because it’s good doesn’t ensure that people will seek it out. You need to promote your mobile app just like you need to promote your products or services if you expect to stay in business. Here are five ways you can promote your new mobile app. Tell your SMS and email subscribers A logical starting point is to tell your existing customer base. Use whatever channels of communication you have access to (assuming you have their permission of course) and tell them about your new mobile app. A great strategy for SMS subscribers is to give them a little VIP treatment--tell them first and give it a sense of exclusiveness. Whether you’re...

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How to build a loyal customer base through content and social media marketing

Businesses in some industries may be able to survive with an endless supply of new customers, but most need to rely on repeat business to survive. Establishing a solid, loyal customer base that returns again and again is a huge test that many businesses can’t pass. Two common ways of addressing this challenge are content marketing and social media marketing. Here’s how you can use these two methods in connection with each other to build a stronger base of loyal, repeat customers. Use social to share content A company blog might be a great place to start with content marketing, but it shouldn’t be your only channel for content marketing. Your social media followers are likely to consist of people who aren’t readers of your blog and vice versa so multiple channels means a wider outreach. You can (and should) adapt longer form content from your blog into shorter chunks which you...

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Ten game elements that can spice up your mobile marketing strategy

Humans have an innate need to play. Marketers’ jobs have always been to tap into human psychology to figure out how to get a product or brand to appeal to us. When they do this through that desire for play, it’s called gamification. Technically, any time elements of games are applied to non-game settings, it’s gamification and it happens to work exceptionally well with mobile marketing. Simply choose from among the following ten game elements below and decide on a medium (a mobile app or website, QR codes, or SMS messages) and create your gamification campaign. Loss aversion It’s easy to see how loss aversion would be hardwired into our brains. In primitive times, losing a race to a predator or losing a meal to a competitor could be the difference between life and death. While the average human no longer has to worry about life and death every single day, we...

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Six steps to creating an effective content marketing plan

It’s estimated that close to 40% of businesses who participate in content marketing don’t have any kind of content strategy. It goes without saying that content marketing efforts are more likely to be successful when there’s a strategy governing the decision making. Fortunately, creating a content marketing plan is a relatively easy task. Here are six steps. Really get to know your target audience At the heart of any content marketing plan is your audience. You have to know who they are, and not just a rough idea. You cannot know enough about them. What motivates them? What are their media consumption habits? What are their hobbies and interests? You should also create buyer personas where you try to create in as much detail as possible, a description of your ideal customer. It may be helpful to read industry analyst reports or use analytics tools like Facebook’s Audience Insights. You should have...

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Five mistakes first-time social media marketers make

Social media is a particularly tricky marketing channel. Because it’s free to create a business page and start posting, social media tends to be an especially crowded marketing channel. It’s also challenging because followers don’t want to be advertised to, but your goal as a marketer is to make the business more profitable. Finally, it’s very public and you’re opening your brand up to very public criticism. The smallest social media missteps have sunk companies. For the first-time social media marketer, the channel can be especially perilous, here are five common mistakes to be aware of and avoid as you enter the world of social media marketing. No defined social strategy Without a social media strategy, every decision is arbitrary and any success is a result of pure luck. More likely, you’ll be making a lot of mistakes, not effectively targeting your audience, and not allocating social media marketing money wisely. A...

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AI researchers at Northeastern University create end-of-life chatbot

One of the most challenging obstacles facing chatbot developers is getting chatbots to seem more personable and empathetic. When most people think of talking to a computer program, they imagine a cold and unfeeling AI. If brands what people to interact with their customer service chatbots, they’re going to need to be able to sympathize with customers, pick up on emotional cues and respond in an appropriate manner. Human customer service agents do this without thinking, for chatbots it’s much harder. A team of researchers at Northeastern University in Boston is working on a chatbot that is programmed to deal with one of the most emotionally sensitive topics of all: death. While their goal isn’t a more emotionally intelligent customer service chatbot, their work may have some implications for customer service bots in the future. Filling a need Professor Timothy Bickmore who heads the project said the idea was first conceived when...

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How to make your social media strategy profitable

Most brands are already on board with social media marketing. If nothing else, they do it because they feel they’re supposed to. But many brands aren’t seeing any monetary benefit from their social media marketing efforts and there are still brands that aren’t investing in a social media strategy because they don’t see how it can be profitable. After all, what’s the point in amassing 5,000 followers or getting x number of likes on a Facebook post if sales don’t go up as a result? The truth is, social media marketing can be a very profitable channel if it’s done right. The following advice can help you turn your social media marketing strategy into a profitable one. Invest money (to a reasonable degree) A blessing and a curse with social media marketing is that it’s free to get started. It’s a blessing because you can get your feet wet without spending a cent...

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How to incorporate gamification in your mobile strategy

Humans like to play games. Archaeologists have found painted stones which are presumed to be game pieces that date back 5,000 years. Marketers caught on years ago that they can tap into that aspect of human psychology and incorporate game playing elements into their marketing strategy to drive engagement and make loyal fans out of customers. Gamification can range from developing a full-blown mobile game app for your brand or just developing a reward system where customers can accumulate points for performing various actions. Whatever your plan, the following six tips can help you better incorporate gamification into your mobile marketing strategy. Know your audience and what will motivate them Knowing what type will appeal to your target audience is a good place to start. Age will be an especially important factor in deciding on the right kind of game elements to incorporate. Things that appeal to millennials probably won’t motivate the...

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