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Marketing to the Masses: Digital Marketing

As the masses have gone digital, marketing to the masses requires companies to meet them on the digital level. And there is no shortage of digital spheres in which consumers mingle, thereby allowing companies to reach out and market to those consumers in a variety of ways. And effective use of those digital spheres will lead to effective and rewarding marketing. Digital Mediums A company’s website is the first and foremost means of marketing. Clean and well-branded websites allow consumers to peruse around, get the information they need, make a purchase, start a subscription, and so much more. User-friendly websites with up-to-date information, alluring images, and quick conveniences will sell themselves. And with AI chatbots added to a website, users and consumers can interact directly with the site to get the information when they need it. Marketing to Mobile Users Going mobile is one of the most important ventures of the modern digital world....

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Landline Scrubbing Equals Better Deliverability Rates

We see tons of our top customers are NOT properly scrubbing their lists after import. No matter how good your other scrubber is, I guarantee you it's not as accurate as ours. We pull from all open-source systems and multiple paid systems. This landline and invalid number issue clogs up our servers, with bounce backs from carriers, causing freezing and other issues. Not only does it waste credits it also can get your accounts flagged. Who sends hundreds of texts to landlines? That is the question carriers have to ask themselves and the answer/assumption is not in our favor. How to scrub: Click into your "All Contacts" group Click the "More" dropdown in upper right Choose Landline Scrub Chose the "Free & Paid" option Here is a screenshot: ]The cost is 1 credit per record that was not found by our "Free" scrubber so calculate that in your credit budgeting. Even if you select "Free &...

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The Power of SMS Messaging

Marketing is one of the most important departments for any business. Without a strong marketing platform, products and services do not catch consumers’ eyes and are not bought or used. Millions of dollars are spent on marketing. For example, to run a 30-second commercial during the 2017 Super Bowl cost, a company had to dish out 5 million dollars. Some companies might not have that kind of revenue stream or savings, but as one successful company shows, mass marketing might be as simple as a basic SMS message, or a text message. Tinder: A SMS Message Success Story In a recent podcast with Business Insider, Tinder CEO Sean Rad explained how he first got word out about the Tinder app. After the app’s creation and while brainstorming how to get word out to people, one of the people in the room gathered everyone’s phones and sent out texts about the app to...

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Why Mothers Need Texting

How is texting important to mothers? Texting is everything! Mothers are very busy already. The last thing they want to do is hold a phone up to their head while changing a poopy diaper. It is hard enough being a mom already without being a slave to your phone. Ugh! You can’t win. Germs and diseases Health is important to mothers too. Every time you put your germ infested phones up to your faces, you risk catching viruses. Even if you sanitize your phones regularly, your kids always seem to find a way to contaminate them with germs. It’s a love hate relationship for sure. Where do you put your phone after it has been contaminated with germs? Yeah, that’s right: up to your mouth or on your beautiful skin where, coincidently, you break out the next day in the very spot this evil device rested. Ick!  Texting is the way to...

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5 Ways to Offer Customer Service

Customers need to be able to contact you when they have a problem or even if they just want to tell you what a great job you’re doing. That is why you need to have a lot of different ways they can communicate with your customer service department. Here are 5 ways you should offer customer service. Phone calls Being able to call a business when you need help is important. While other means of communication are nice, sometimes you just want to be able to talk to someone and describe the problem you are having. Customers hope the traditional phone call will yield better results. Make sure you have other forms of communication in place to help shorten phone call wait time, or add a feature where you will call back customers instead of making them wait on hold for an hour. Texting Customer service texting is a...

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Generational marketing

The first step to any good marketing plan is to identify your audience. You need to determine the age, gender, education level, etc of the people who are buying your stuff. Once you have figured out who is buying your products and who will be most likely to buy your product, you can start marketing towards the specific audience. One of the groups you will be differentiating between will be generations. Are you marketing to Millennials? Baby Boomers? Generation X? Here are some tips for marketing towards the specific age groups. Baby Boomers The hardest group to steal business with is the Baby Boomers generation where they are very brand-loyal. That’s great if you can get their business, but it is very hard to take them away from a brand they love. Fortunately, they are also usually fairly receptive to ads and discounts. So if you offer them deals, they are more...

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5 Marketing Mistakes to Avoid

When marketing to your customers, you already know you should utilize text marketing, social media, and other forms of communication and engagement. You may even have an awesome marketing strategy outlined for 2017 already. But do you know what you are doing wrong? Here are 5 marketing mistakes you should avoid this year. Too short of content One marketing strategy that is all too common is when companies post content on their site just to get rankings instead of actually trying to engage with the consumers. This often leads to short articles without substantial information. Another reason you might be posting short content is because you know consumers have a short attention span and aren’t interested in spending too long on any one page. However, customer engagement affects your search engine rankings more than the number of blog posts you are putting out. On top of that, recent studies...

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Financial service customer service tips

In the financial service industry, customer service is just as important, if not more so, as any other company. Customers really want to have the best service all the time, but it is especially important to them when it comes to dealing with their money. Yet, it seems as if banks and credit unions have some of the worst customer service out there. Here are some ways to really boost your customer service. Multiple ways of communication Many financial institutions still require that a customer come in or call in to get any information or support. And while it is good to have those options available, it is pretty annoying to customers who would often prefer to contact your business through other means. While some methods won’t be possible when discussing secure information, they are definitely good options when you are answering quick and easy questions. Text customer service where...

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Cloud Platform Bug Fixes & Updates

Carriers are ever trying to block business messages from reach their telecom subscribers. They sometimes attempt to circumvent all ways of getting delivery reports and testing deliverability rates. They fear customers like BizTexter will cancel if they are transparent about how many problems there are with their platforms and they need the revenue. This means that sometimes we have to release big updates on the back-end of things that are designed to assure our customers the highest deliverability rates in the industry. Inevitably, this can lead to server instability sometimes and today is one of those days. Some things are impossible to fully test on development servers, and only real live campaigns reveal everything. We always run our own campaigns for testing, but that isn't always perfect. We apologize for the inconvenience to our Cloud customers. We know every small interruption causes our customer's revenue losses and we are extremely sensitive to that. We appreciate...

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AI: The newest trend in customer service

Customer service trends are constantly changing based on the technology available and what customers start expecting businesses to do. For example, customers expect to be able to communicate with a business on social media, which means you have to have social media customer service agents ready and willing to help customers. Customers are beginning to expect to be able to text customer service, so your business has to offer that as well. But what is becoming the newest expectation and trend is using AI to communicate with customers. Salesforce recent AI, Einstein Einstein was introduced by Salesforce as a way to help customer service departments increase efficiency and get a better understanding of what their customers need. The artificial intelligence at salesforce has been in development for a long time, but now we are starting to see how the technology emerge in different ways at the company. With Einstein, for...

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