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Businesses aren’t using SMS marketing to its full potential

The average smartphone owner will interact with their smartphone in some way over 200 times per day. US consumers are spending 25% of their media time on their smartphones. It stands to reason, then, that US businesses would be spending around 25% of their marketing budget on mobile, but they aren’t. Companies are only devoting 13% of their marketing budget on mobile advertising. Budget allocation isn’t the only disconnect between the opportunity mobile presents and the effort that businesses are putting in. For instance, the majority of video advertisements are simply repurposed from TV commercials and many text messages are simply emails sent via text. The problem is that many advertisers group mobile marketing in with the larger category of digital advertising. But in this day and age, it’s more beneficial to view mobile marketing as completely separate. Mobile marketing: a whole different animal Each marketing channel has different rules of engagement....

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How to become an SMS marketing expert in just six steps

If you’ve never tried to use SMS marketing before for your business, it can be pretty daunting—especially if you’re not very tech savvy. But text message marketing is relatively simple to get started with. Of course you won’t be an expert right away but by following these six steps, you’ll be well on your way. Have a goal in mind A surprising number of businesses start an SMS marketing campaign because they see other businesses doing it and assume it’s just something they need to do. While it is true that you need an SMS marketing channel in this day and age, it won’t be effective if your only reason for starting it is because everyone else is doing it. You need to have a specific goal or goals in mind. What do you want your SMS campaign to accomplish for your business? Know your audience Ideally your audience is everyone since you want...

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How to create an effective SMS marketing campaign in three easy steps

SMS (Short message service) marketing refers to messages sent from businesses directly to their customer’s mobile phones. These messages can include text, images, videos, audio, or hyperlinks. More and more businesses are investing in SMS marketing in large part because text messages have a 99% open rate. Another great thing about SMS marketing is that it is much easier to launch an SMS marketing campaign than most people think. In fact, you can get started with just three easy steps Sign up for an SMS marketing platform This step is as simple as restructuring your advertising budget to set aside some funds to put towards an SMS marketing platform. An SMS marketing platform automates a lot of the process of sending text messages. It allows you the convenience of creating the message and setting the time that you want it to send. It automates opt-ins and opt-outs and keeps you compliant with...

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Four steps to a mobile-first marketing strategy

There are a surprising number of businesses that still have no mobile marketing strategy. Many mistakenly believe it’s just a fad—it’s not. Mobile is here to stay and in 2016, web traffic on mobile surpassed web traffic on computers for the first time. In short, you can safely assume that more than 50% of your customer base is interacting with your company online via a mobile device. It’s getting close to the point where failure to adopt a mobile-first marketing strategy now could put you out of business. Consider the following facts: More than 80% of internet users have a smartphone Half of smartphone users say that the first thing they do when they wake up is check their smartphone By 2019, nearly three quarters of all digital ad spending will go towards mobile advertising Not only do you need a mobile marketing strategy today, you need to make it your...

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Researchers working to develop emotionally intelligent chatbots

Psychologists used to believe human intelligence could be represented with a single number. Today psychologists know that there are actually many different kinds of intelligence. Mathematical and spatial intelligence are what we usually we think of when we talk about intelligence and artificial researchers are getting close to creating machines that can imitate the way the human brain things when it comes to these kinds of intelligence. The more difficult hurdle will be creating emotionally intelligent machines that can pick up on the emotions of humans they interact with and respond appropriately. There are huge implications for emotionally intelligent machines, particularly in the field of customer support chat bots. What are chat bots Chat bots are computer programs that are designed to “converse” with humans, typically over the internet through a mobile device. Many companies are developing chat bots to assist with customer service inquiries and free up their human employees to...

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Customer service chatbots growing in popularity

According to a recent survey conducted by LivePerson, chatbots are gaining prominence globally. The purpose of the survey was to ask people who have experience in “speaking” with chatbots to get a sense for people’s perception of the technology. The survey yielded some interesting results. The Numbers The survey included responses from 5,000 consumers spread across six different countries. Approximately 38% of respondents said that they had an overall positive perception of chatbots. While that might seem low, only 11% had an overall negative perception of them. The remaining 51% had a neutral stance toward chat bots. These numbers suggest that chat bot technology still needs to be developed further in order to win over the majority who don’t necessarily view them favorably. However, it is a good sign that nearly four times as many people had a favorable view of them as opposed to a negative one. The most popular type of...

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Six uses for SMS marketing you may not have considered

When you use SMS (texting) to communicate with customers as opposed to email, they’re more than 5 times as likely to get the message. That’s because 80% of emails are deleted without even being opened while 98% of text messages are read. It goes without saying that SMS is an extremely way to reach customers, boost sales, build brand awareness, and retain customers. Most businesses are already familiar with using mobile channels such as SMS to send mobile coupons and to inform their most loyal customers about special deals and promotions. But this is just one of many ways to use mobile in your marketing efforts. Here are a few more ideas you may not have considered. Shipping notifications When your customers make a purchase that will have to be shipped to their home, they’re anxious to receive it. They may want to arrange for someone to be there so the package...

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Texting for Schools

Dear School Administrators, There is a saying: if it isn't broken, don't fix it. This idea is only used by tired and unprogressive people. If this idea had any grounds with Bill Gates, Steve Jobs, or Mark Zuckerberg, we probably still would be using horses and telegrams and carrier pigeons to deliver mail and messages. Should Schools Use Texting? It now leads to this pondering question: Should schools be texting? Given the atmosphere in which our educational facilities exist, the answer is a resounding yes! There are four areas where texting in educational facilities should be paramount. (1) Among The Administrators Administrators are current communicating with each other using emails, buzzers, public address systems, intercoms, and phones. (2) Administrators To Teachers Most of this communication is done through email, a costly and not so effective way during an emergency, or the not so cheap intercom and classroom phones. Credit must be given for schools having moved away from the messenger...

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Surprising facts that should persuade you to invest in SMS marketing

Mobile marketing has come a long way in a short time. The first mobile ad to be shared via text message was created in 2000. By 2005, big-name brands like Nike and Pontiac began the first text message marketing campaigns. Just 11 years after the first mobile ad, global spending on mobile advertising had exceeded $14 billion. In 2016 spending had topped $100 billion and mobile devices accounted for more than half of all internet usage finally surpassing desktop PCs and laptops. By 2017, mobile commerce accounted for one third of all ecommerce transactions world-wide. And as unbelievable as it sounds, mobile transactions are expected to double this year. Here are some more surprising facts about mobile marketing that should persuade you to launch an SMS marketing campaign, if you haven’t already. Internet usage: desktop vs. mobile Mobile has desktop computers beat for nearly every internet related activity. Approximately 56% of the...

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Five tips for mobile marketing success in 2017

US consumers are relying on mobile more than ever before to go about their day-to-day lives. From laptops to tablets to smartphones to wearable tech like smartwatches, this is a mobile age and business owners who ignore or underutilize mobile channels in their marketing efforts will have a harder and harder time competing with each passing year. Here are five tips that businesses can follow to find mobile marketing success in 2017 and beyond. Mobile friendly website It’s absolutely essential in 2017 to have a mobile-friendly business website. With each year the percentage of people accessing the site through a mobile site increases and sites that aren’t optimized for mobile display poorly on tablets and especially smartphones. Metrics show that mobile users accessing desktop versions of websites don’t stay on them very long. They have to pinch and zoom and squint to see what’s on the page and the likelihood of filling...

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