Blog

Marketing: A Focus on Social Media

Marketing to customers these days can feel a bit messy. A business has to be involved in marketing methods all over the internet, including social media, email, a website, review sites, and more. Even just when it comes to social media, a business might be confused about exactly which sites to work with and what methods of advertising on those sites is going to be most worth it. Unfortunately, even if it feels messy, social media marketing is essential to reaching your audience, but where are you supposed to start? Here are some things to know. Artificial intelligence is the new normal In the last few years, artificial intelligence (AI) technology has gotten better than ever making it extremely valuable to businesses. With that in mind, most businesses have begun to adapt artificial intelligence in their marketing departments making their efforts more efficient and more effective. The technology will analyze data...

Read More

6 Ways Brick and Mortar Stores can Build an Online Audience

Being online isn’t just a convenience for customers; it has become a necessity. Your business should already have an online presence of some sort, it may be hard to figure out exactly what that is. Most businesses should be trying to focus on online sales, but just building an online audience to get them in store is also valuable to a business that doesn’t want to sell their services online. Here are 6 ways a brick and mortar store can build their online audience. Use Automation Tools Artificial Intelligence tools make it easier than ever to automate marketing to customers. It can automate texts, emails, and even social media posts. With a machine learning company, AI can analyze data from customers and use that information to give recommendations on the type of content your audience will respond best to and even how to personalize that data to each individual customer....

Read More

Nine things that will make your chatbot easier to talk to

Chatbots have been slower to catch on than experts predicted. A big part of the problem leading to the slower than desired adoption rate is that in the rush to get in on the chatbot craze, many businesses deployed chatbots that weren’t particularly good at doing the one thing they’re supposed to do: chat. Putting a little effort into conversational design can work wonders. If you want customers to keep using your chatbot, you have to ensure that they have a positive experience each time they do so. Here are nine things you can do to make your chatbot easier to talk to. Define your bot’s purpose Before you can get into the specifics of conversational design, you have to have a clear goal of what you want the finished product to be. What do you want your chatbot to be able to do for customers? Will it primarily be an information...

Read More

The truth about AI in marketing

Every company, no matter how big or small, has at least one person dedicated to marketing their product or service. It’s important to focus on getting new customers and making old customers feel welcomed back again. Now more than ever, incorporating the right technology into a marketing campaign can make or break your campaign, especially as you compete against other businesses using the technology. And with artificial intelligence and automation on your side, even a small business can be as competitive as a large one. Here are some things you should know about the truth of using artificial intelligence in marketing. Using AI is essential It’s almost 2018, and nearly every business has some form of marketing automation in place. That means those who haven’t already started working with an artificial intelligence company to get it set up are already falling behind. Not all companies are going to need the...

Read More

Top 8 tips for marketing Christmas

The holiday season is among us, and you’ve only got a couple of weeks left to convince customers that your product is the best thing they can give someone as a gift. People spend weeks trying to find the perfect gift for someone they love, and your company might offer it. But how are they supposed to buy it if they don’t even know if it something that is available to them? That’s where your marketing efforts come into place. Here are 8 tips for marketing during the Christmas season to make sure you reach your audience. Use Machine Learning data Machine learning companies give your business the ability to analyze customer habits and behavior and tell you exactly who your audience is and what they want to hear from your business. It will also tell what platforms of marketing are going to be the most effective and exactly...

Read More

10 Things to Know about Influencer Marketing

Influencer marketing has become extremely popular in the last few years, and not without reason. It is an extremely effective form of marketing. A business can work a machine learning company to gather information about customers and use that information to determine which influencers their audience is already following. The influencers can then promote a company’s product in their regular social media posts to customers. Before you get started, here are 10 things you should know about influencer marketing. Know to laws The FTC has created specific laws in order to protect all parties. It protects consumers from false advertising and protects businesses from dealing with unsatisfied customers who are feeling lied to about a product or service. For example, an influencer must disclose their relationship with a business. It doesn’t necessarily have to be a #ad on their post, but they must make sure customers know you are...

Read More

5 Tips for Advertising to Teachers

Teachers are one of the best people to advertise to, whether you are selling educational products or not. If you can get them using your products in their classroom or talking to their students about it in a positive way, then you’ve snagged not only a teacher’s business but the business of an entire generation of students. It’s amazing word of mouth advertising, and teachers may not even realize they are doing it for you. Here are 5 tips to follow when advertising to teachers. Stick with technology Many teachers are already using the most advanced technology as part of the education process. They are extremely familiar with the use of smartphones, tablets, computers, and anything else that will help them reach out better to their students. This is not the generation of teachers that sticks with books; they focus on online learning and helping their students navigate the Internet. That...

Read More

Six things to know about Gen Zers this holiday season

The year 2017 may very well be the first one in which Generation Z is more important to retailers than millennials when it comes to holiday advertising. If young people are an important part of your customer base, then here are six things you need to know about this particular demographic heading into the holidays. They do their homework Gen Z likes to research and read reviews and weigh options before buying; 80% of Gen Z holiday shoppers say that they research a product online before buying it and as the price of the product increases, the likelihood of researching it first goes up. More than half of Gen Z holiday shoppers said they began researching products in October or earlier. What this means for businesses: make any relevant information about products you sell online or in stores readily available. Especially try to promote good reviews of those products. They can be impulsive At...

Read More

Six ways to drive more web traffic to your mobile website

Investing time and money into a mobile version of your website is absolutely necessary in today’s mobile-first society. It can also increase the odds of achieving success in digital marketing. But simply having a mobile site is no guarantee of success. Tragically, many people invest resources into designing a mobile site that few people visit. It isn’t enough to create a mobile site, you have to drive traffic to it as well. Here are six ways you can drive more web traffic to your mobile site. Video on the landing page The thought of producing a video for your brand is enough to make any small business owner shudder. That’s because many business owners are still stuck in the mindset of the previous generation--that video advertising must be of high production value to be worth doing. But thanks to the popularity of video sharing platforms like Youtube and the prevalence of video...

Read More

4 Things to Expect with Influencer Marketing

Influencer marketing has become a hot topic trend among marketers because it is extremely effective. In fact, 94% of marketers who use influencer marketing says that it has helped boost their business, which is a pretty amazing statistic. The basic idea is that you find people on social media who fit your sales demographic and who have an influence over their group of followers. You then work out an arrangement to have them promote your product in some way. A machine learning company can set you up to get all the information you need about who your audience is and what influencers will work the best for your business. The people you choose should be influencers who would naturally be using your product or service in their everyday life, so it doesn’t seem as much of an ad as a real part of their lives. In turn, their followers become...

Read More