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Four tips for doing more with less with your social media strategy

For most small businesses with a social media strategy, it’s the business owner that has to manage social media accounts on top of all of his/her other responsibilities since there often isn’t room in the budget for a full time social media specialist. When social media is the responsibility of the owner or another employee who must balance it with other job functions, care must be taken to not let social media absorb too much time, especially if it’s not producing measurable results. The following tips will help you achieve more with your social media strategy while doing less. Create a social media schedule It’s very easy to open up Facebook with the intention of responding to a few comments on a post you’ve created to find yourself several hours later doing something completely different. To prevent this, try creating a social media schedule where you set aside a set amount of...

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Preparing your Business for 2018 Marketing

Marketing is changing quickly, especially now that technology is advancing quickly and pulling businesses with it. Businesses that want to stay competitive and that want to give customers what they need must focus on marketing with that technology. In 2018, there are many things a marketing team should focus on if they want to be successful. Here are some of the things to do to prepare for the new year. Start Using Artificial Intelligence If your business hasn’t already started working with an artificial intelligence company to get your marketing team the right technology, now is the time to do so. AI technology has advanced dramatically in the last couple of years making it possible to do amazing things with a marketing team. It can send out targeted and personalized text and emails to customers. It can be used to run social media accounts by determining what should be posted, how...

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8 Tips for Marketing on Pinterest

One of the social media sites often overlooked by business is Pinterest. Pinterest is a popular site where people are able to “pin” things to their account from all over the Internet to save for later. It is extremely valuable to businesses because one pin from a customer ends up showing up on all their friends boards automatically. And with over 175 million monthly active users, there’s a lot of customers to reach out to on the platform. Not only is this a great resource for creating backlinks to your business, it also is a great way to spread the word about your great products or services other people may want to take advantage of. Here are 8 tips to follow for effective marketing on Pinterest. Machine learning and automation One of the best ways to market on Pinterest, and really any type of social media platform for that...

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Customer Service Growing Use of Chatbot

More and more businesses have started incorporating chatbot into their businesses but especially in the customer service department. Not only is this a good way to stay in constant communication with customers, but it is also becoming necessary. If a business hasn’t adopted chatbot yet, it is time to get setup with an artificial intelligence company to take care of it. Customers expect it, and businesses will benefit from it. Why is Chatbot so Popular The current chatbot market is at $703 million and is expected to rise to $3172 million by 2021, a 35.2% growth rate. On top of that, 80% of companies say they are already using chatbots or are planning to use it by 2019. One of the reasons why AI Chatbot has become so popular is because of Millennials. This is a group of people who love to use technology and prefer it over communications with live...

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2018 Marketing Predictions Worth Following

As the new year comes, so do all the predictions of what is to follow. This year, especially, there are a lot of predictions of what will come in the marketing world. Marketing is a huge part of any business, and even just to keep up with all the competitors, it is important to stay ahead. But what marketing predictions are worth taking a closer look? Here is a list of what 2018 has to offer. Automation through business The improvements to artificial intelligence in the last few years have grown dramatically to the point where most businesses have or should have some sort of artificial intelligence company they are working with to use the technology. It is no longer some distant future we all hoped we’d see but a reality. And in that reality, we are seeing amazing ways automation is working for businesses and marketing departments. AI Chatbot can...

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7 Ways to Improve Instagram Marketing

Social media marketing is one of the most influential ways to interact with current customers and find new ones. Instagram is being used more and more and is becoming one of the top social media companies to use when working with customers, and for good reason. The user database has been growing rapidly in the last couple of years with having more than 500 million daily active users currently. Users are getting on daily, and they want to interact with businesses.  But what are the best ways to make use of Instagram? Here are 7 ways you can improve your marketing on the popular social media site. Automation If you haven’t already gotten started with automation in your marketing department, it is time to call an artificial intelligence company to get you started. The benefits of automation in a business are amazing across the board. There are programs...

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Tips to Train New Customer Service Agents

Getting new customer service agents trained can be frustrating. There’s a learning curve that takes time, and it can be frustrating for customers to deal with the new employee who may not know what they are doing. However, there are some ways you can train new customer service agents that will speed things up and improve their customer interactions in the meantime. Here are a few tips. Use of technology Customer service is only as effective as their technology they have available to help them. Make sure your new agents have an are properly trained on all the technology they will use to do their job. This includes training them on how the artificial intelligence technology works. If you don’t currently have an artificial intelligence startup working with your customer service department, that is a big mistake. Not only can AI chatbot answer customer questions through text and chat, but the...

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Five ways you can improve the lives of your customers with SMS

The most common way that businesses use SMS to communicate with customers is to send mobile coupons. It’s a powerful marketing strategy, to be sure, but many brands aren’t using SMS to its full potential because coupons is all they’re sending. The problem with 100% of your texts being coupons is that they’re self-promotional. Yes they reward the customer for their loyalty since they’re getting a deal but they also require a purchase on the part of the customer so it is a form of advertising, and SMS recipients see it as such. You can diversify your SMS approach and make your SMS subscribers happier by using SMS in the following ways to make their lives easier. SMS alerts Have time sensitive information you need to get out to your customer base? Maybe a popular item that has been sold out is finally back in stock or your store hours are changing...

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Preparing for the Customer Service Rush After Christmas

It’s only a few days left of the Christmas shopping season, which means the post-holiday customer service rush is almost upon us. As soon as Christmas is over, customers will begin contacting customer service with questions about their product or service and making returns and new purchases. It’s time to get customer service in gear to prepare for the extra calls, texts, and emails. Here are some tips to follow when preparing for the customer service rush after Christmas. Focus on automation Using technology to boost your customer service department is a good idea all year round, but it can be especially helpful during a holiday rush. AI chatbot is especially helpful, as it can respond to customers through text or chat to answer their questions efficiently and without assistance from a live agent. This means your customer service representatives will be able to focus on answering questions and concerns that...

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Take Advantage of Extra High Holiday Spending

The US economy is doing great right now, which means customers are feeling more comfortable spending extra cash on the holidays. As a business, this is the perfect opportunity to secure new and long lasting customer relationships as well as continue to develop relationships with current customers. But how, exactly, can you take advantage of that extra high holiday spending? An artificial intelligence startup can definitely give you the information you need to market to your current customer base, but it might not necessarily tell you what their friends and family want. Here are a few holiday spending statistics to get you started. Average Spending Categories Consumers anticipate spending an average of $967.13 this year on the holidays, 49% of which will be spent on gifts for families and 13% of which will be spent on gifts for friends or coworkers. That means consumers will spend almost $600 this holiday season...

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