Text Marketing Industry

Get Personalized Marketing with Artificial Intelligence

Marketing to customers has evolved over the years to the point where customers not expect complete personalization. There are a lot of ways to do this, but the most effective and efficient way is through the use of an artificial intelligence company. Here are some ways you can use artificial intelligence to improve your personalized marketing strategy. Use of Chatbots One of the easiest ways to personalize a customer experience is through the use of chatbots. Whether using them through a texting platform or an online chat platform, a chatbot will communicate with customers based on their needs. In fact, 49% of survey respondents said that they prefer chatbot communication through text, chat, or messaging than other methods of communication. It’s nice because it allows a person to communicate through text instead of speaking with a representative, and the information is clear and concise. Plus, the chatbot can read the information...

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Marketing by Generation: Tips to Follow

There are distinct differences between all the different generations, which means you need to market to them differently. There are some things that will work across all platforms like using a machine learning company to set you up and punch out insights based on your customer data regardless of age. However, if you are planning to market to a specific age group, knowing how that generation thinks and how they respond to different marketing tactics will benefit you greatly. Generation Z Sometimes called post-millennial, the founders, iGen, or even Plurals, this generation has yet to have a nickname stick with them. It is typically anyone born in the mid-1990s to the mid-2000s making this the newest generation of adults and the newest customers to focus marketing efforts. Gen Z grew up with technology at their fingertips, meaning they are able to easily use technology devices. This is the generation that expects...

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Five mobile marketing tips to get more engagement

Every day in the US, there are more than 30 billion “consumer moments” taking place. Consumer moments are defined as opportunities for brands to make a connection with a consumer. Whenever a consumer clicks over to a brand’s website or encounters a social media post by a brand, that’s a consumer “moment.” In order to capitalize on these billions of moments, brands need to be driving engagement on mobile devices so that consumers are acting on these moments and turning into actual customers and followers of these brands. The following five mobile marketing tips can help brands drive more consumer engagement. Have a unified message across all mobile channels Brands today are never interacting with consumers through a single channel. There’s email, text, push notifications, social media, and content marketing, just to name a few. While the angle may vary for each of these different marketing channels, the overarching message needs to...

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Preparing your Business for 2018 Marketing

Marketing is changing quickly, especially now that technology is advancing quickly and pulling businesses with it. Businesses that want to stay competitive and that want to give customers what they need must focus on marketing with that technology. In 2018, there are many things a marketing team should focus on if they want to be successful. Here are some of the things to do to prepare for the new year. Start Using Artificial Intelligence If your business hasn’t already started working with an artificial intelligence company to get your marketing team the right technology, now is the time to do so. AI technology has advanced dramatically in the last couple of years making it possible to do amazing things with a marketing team. It can send out targeted and personalized text and emails to customers. It can be used to run social media accounts by determining what should be posted, how...

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8 Tips for Marketing on Pinterest

One of the social media sites often overlooked by business is Pinterest. Pinterest is a popular site where people are able to “pin” things to their account from all over the Internet to save for later. It is extremely valuable to businesses because one pin from a customer ends up showing up on all their friends boards automatically. And with over 175 million monthly active users, there’s a lot of customers to reach out to on the platform. Not only is this a great resource for creating backlinks to your business, it also is a great way to spread the word about your great products or services other people may want to take advantage of. Here are 8 tips to follow for effective marketing on Pinterest. Machine learning and automation One of the best ways to market on Pinterest, and really any type of social media platform for that...

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2018 Marketing Predictions Worth Following

As the new year comes, so do all the predictions of what is to follow. This year, especially, there are a lot of predictions of what will come in the marketing world. Marketing is a huge part of any business, and even just to keep up with all the competitors, it is important to stay ahead. But what marketing predictions are worth taking a closer look? Here is a list of what 2018 has to offer. Automation through business The improvements to artificial intelligence in the last few years have grown dramatically to the point where most businesses have or should have some sort of artificial intelligence company they are working with to use the technology. It is no longer some distant future we all hoped we’d see but a reality. And in that reality, we are seeing amazing ways automation is working for businesses and marketing departments. AI Chatbot can...

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Take Advantage of Extra High Holiday Spending

The US economy is doing great right now, which means customers are feeling more comfortable spending extra cash on the holidays. As a business, this is the perfect opportunity to secure new and long lasting customer relationships as well as continue to develop relationships with current customers. But how, exactly, can you take advantage of that extra high holiday spending? An artificial intelligence startup can definitely give you the information you need to market to your current customer base, but it might not necessarily tell you what their friends and family want. Here are a few holiday spending statistics to get you started. Average Spending Categories Consumers anticipate spending an average of $967.13 this year on the holidays, 49% of which will be spent on gifts for families and 13% of which will be spent on gifts for friends or coworkers. That means consumers will spend almost $600 this holiday season...

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5 Lessons from Star Wars Marketing

Star Wars: The Last Jedi is finally here, and fans are more than excited to see the next installment of the series. Granted, there’s quite a bit of self-advertising that comes when it is announced that there is a Star Wars movie, but Disney still had to work hard to get fans interested in not only the movie but the gear associated with it. Here are 5 lessons to learn from Star Wars marketing, especially when building up to a new product launch. Use a lot of technology Disney has focused on the use of technology very heavily during the launch of Star Wars. Between sending emails, texts, social media ads, and YouTube videos, there has been a lot of exposure. To launch a successful marketing campaign, a business must focus on the use of technology and multiple ways of communicating with customers. The biggest help with this is...

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Marketing: A Focus on Social Media

Marketing to customers these days can feel a bit messy. A business has to be involved in marketing methods all over the internet, including social media, email, a website, review sites, and more. Even just when it comes to social media, a business might be confused about exactly which sites to work with and what methods of advertising on those sites is going to be most worth it. Unfortunately, even if it feels messy, social media marketing is essential to reaching your audience, but where are you supposed to start? Here are some things to know. Artificial intelligence is the new normal In the last few years, artificial intelligence (AI) technology has gotten better than ever making it extremely valuable to businesses. With that in mind, most businesses have begun to adapt artificial intelligence in their marketing departments making their efforts more efficient and more effective. The technology will analyze data...

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Six things to know about Gen Zers this holiday season

The year 2017 may very well be the first one in which Generation Z is more important to retailers than millennials when it comes to holiday advertising. If young people are an important part of your customer base, then here are six things you need to know about this particular demographic heading into the holidays. They do their homework Gen Z likes to research and read reviews and weigh options before buying; 80% of Gen Z holiday shoppers say that they research a product online before buying it and as the price of the product increases, the likelihood of researching it first goes up. More than half of Gen Z holiday shoppers said they began researching products in October or earlier. What this means for businesses: make any relevant information about products you sell online or in stores readily available. Especially try to promote good reviews of those products. They can be impulsive At...

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