Text Message Marketing

5 Reasons to Start Using SMS Marketing

There are a hundred different ways to focus on marketing to your audience, and it can be hard to keep it all straight. However, if you aren’t using SMS Marketing, you will regret it. Everyone has texting. Why not use it to communicate more easily with your current customer base? Here are 5 reasons you need to start using SMS marketing. Wide Reach While social media marketing, for example, is a great way of reaching customers who are on those platforms, what about the customers who have chosen to use other social media platforms or who don’t use social media at all? By using texting as a basis for marketing, you’ll be able to reach nearly everyone since there are very few people who don’t have SMS on their phones. Reach customers quickly Almost all texts are opened within the first 3 minutes they are recieved. If you...

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Five ways you can improve the lives of your customers with SMS

The most common way that businesses use SMS to communicate with customers is to send mobile coupons. It’s a powerful marketing strategy, to be sure, but many brands aren’t using SMS to its full potential because coupons is all they’re sending. The problem with 100% of your texts being coupons is that they’re self-promotional. Yes they reward the customer for their loyalty since they’re getting a deal but they also require a purchase on the part of the customer so it is a form of advertising, and SMS recipients see it as such. You can diversify your SMS approach and make your SMS subscribers happier by using SMS in the following ways to make their lives easier. SMS alerts Have time sensitive information you need to get out to your customer base? Maybe a popular item that has been sold out is finally back in stock or your store hours are changing...

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Tips for Local Marketing

Marketing to specific audiences is important to building your brand and properly selling what you have to offer. But did you know that marketing locally can also be extremely successful? A lot of businesses focus solely on online marketing and AI chatbot, which are definitely necessary to reaching your audience. However, here are some tips you can follow for local marketing to up your game. Local charity Focusing on charity will always help customers to know that your business cares about the community and will get everyone involved in doing good together. There are many ways you can do charity together including things as simple as collecting cans for the food bank or as complicated as holding a charity auction. Whatever it is, helping your local community will always be a win-win for the community and your business. Take advantage of local events If there’s an annual event in your area that...

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Top 8 tips for marketing Christmas

The holiday season is among us, and you’ve only got a couple of weeks left to convince customers that your product is the best thing they can give someone as a gift. People spend weeks trying to find the perfect gift for someone they love, and your company might offer it. But how are they supposed to buy it if they don’t even know if it something that is available to them? That’s where your marketing efforts come into place. Here are 8 tips for marketing during the Christmas season to make sure you reach your audience. Use Machine Learning data Machine learning companies give your business the ability to analyze customer habits and behavior and tell you exactly who your audience is and what they want to hear from your business. It will also tell what platforms of marketing are going to be the most effective and exactly...

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10 Things to Know about Influencer Marketing

Influencer marketing has become extremely popular in the last few years, and not without reason. It is an extremely effective form of marketing. A business can work a machine learning company to gather information about customers and use that information to determine which influencers their audience is already following. The influencers can then promote a company’s product in their regular social media posts to customers. Before you get started, here are 10 things you should know about influencer marketing. Know to laws The FTC has created specific laws in order to protect all parties. It protects consumers from false advertising and protects businesses from dealing with unsatisfied customers who are feeling lied to about a product or service. For example, an influencer must disclose their relationship with a business. It doesn’t necessarily have to be a #ad on their post, but they must make sure customers know you are...

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Six ways to drive more web traffic to your mobile website

Investing time and money into a mobile version of your website is absolutely necessary in today’s mobile-first society. It can also increase the odds of achieving success in digital marketing. But simply having a mobile site is no guarantee of success. Tragically, many people invest resources into designing a mobile site that few people visit. It isn’t enough to create a mobile site, you have to drive traffic to it as well. Here are six ways you can drive more web traffic to your mobile site. Video on the landing page The thought of producing a video for your brand is enough to make any small business owner shudder. That’s because many business owners are still stuck in the mindset of the previous generation--that video advertising must be of high production value to be worth doing. But thanks to the popularity of video sharing platforms like Youtube and the prevalence of video...

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Strategies for a text marketing campaign

Studies have shown that a text will be opened within the first 3 minutes after it is received. On top of that, nearly all text messages are read. What better exposure could a business want when trying to reach the current customer database? A text marketing campaign is extremely valuable to a business and should be one of the marketing strategies a business focuses on. Here are strategies to follow if you are getting ready to start texting customers. Use AI to simplify Artificial Intelligence has advanced significantly over the years, which means you can use it for many different aspects of your business. However, it is extremely helpful when planning a marketing campaign. Not only will it allow for personalized text messages that are more suited to each individual customer, but it also makes it so customers can text in questions and concerns whenever they want to get a real...

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Email marketing vs. SMS marketing by the numbers

Email and SMS are two of the most important marketing tools that marketers have at their disposal. But which one is better? Here’s a look at the numbers. By volume If you determine success by the total number of messages being sent then email wins by a landslide. Every year 74 trillion (yes, trillion!) emails are sent compared to just 8 trillion text messages. That amounts to 269 billion emails per day and 2.4 million emails sent per second vs 22 billion texts sent per day and more than a quarter of a million sent every second. Email’s strength may also be its weakness. While the average office worker receives 121 emails a day, the average millennial receives just 67 text messages a day. Add that to the fact that approximately half of all emails are spam and the sheer volume of emails can be seen as a downside to the channel. By open...

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5 Holiday Digital Marketing Tips

The holidays are here, which means most people have already started their holiday shopping. This year is going to be especially big, especially considering how great the economy doing. People are making money and feeling comfortable in their jobs, and they feel comfortable spending a little more this holiday season. Unfortunately for Brick and Mortar stores, much of this shopping will occur online. It’s no surprise that people are beginning to prefer online shopping over getting up and going to the store. Online shopping makes it easier to send gifts to friends and family who live far away, and it is easier to get all your shopping done in one place instead of having to go all over town to get just the right gifts. Here are 5 digital marketing tips you can use this holiday season. Get AI Chatbot set up With the holidays, there are a lot...

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How to integrate your social media strategy with your broader marketing efforts

Social media can be an extremely powerful and effective marketing tool. But “likes” and shares are meaningless if they aren’t leading to conversions. Effective social media marketing will mean greater profits for your business but in order to achieve that, your social media strategy needs to be integrated into your broader marketing efforts. Social media on its own can only do so much. Here are some tips. Social media and content marketing Social media should be an extension of your content marketing efforts. If you have a company blog and/or a Youtube channel, or any other platforms you’re using to publish or upload content, your social media platforms should be a way to extend the reach of that content. Videos uploaded to Youtube should be shared on Facebook, Instagram, and other social media platforms. Posting an excerpt from your latest blog post along with a link to the full article is a...

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