SMS marketing Tag

5 Reasons to Start Using SMS Marketing

There are a hundred different ways to focus on marketing to your audience, and it can be hard to keep it all straight. However, if you aren’t using SMS Marketing, you will regret it. Everyone has texting. Why not use it to communicate more easily with your current customer base? Here are 5 reasons you need to start using SMS marketing. Wide Reach While social media marketing, for example, is a great way of reaching customers who are on those platforms, what about the customers who have chosen to use other social media platforms or who don’t use social media at all? By using texting as a basis for marketing, you’ll be able to reach nearly everyone since there are very few people who don’t have SMS on their phones. Reach customers quickly Almost all texts are opened within the first 3 minutes they are recieved. If you...

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Five mobile marketing tips to get more engagement

Every day in the US, there are more than 30 billion “consumer moments” taking place. Consumer moments are defined as opportunities for brands to make a connection with a consumer. Whenever a consumer clicks over to a brand’s website or encounters a social media post by a brand, that’s a consumer “moment.” In order to capitalize on these billions of moments, brands need to be driving engagement on mobile devices so that consumers are acting on these moments and turning into actual customers and followers of these brands. The following five mobile marketing tips can help brands drive more consumer engagement. Have a unified message across all mobile channels Brands today are never interacting with consumers through a single channel. There’s email, text, push notifications, social media, and content marketing, just to name a few. While the angle may vary for each of these different marketing channels, the overarching message needs to...

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Five ways you can improve the lives of your customers with SMS

The most common way that businesses use SMS to communicate with customers is to send mobile coupons. It’s a powerful marketing strategy, to be sure, but many brands aren’t using SMS to its full potential because coupons is all they’re sending. The problem with 100% of your texts being coupons is that they’re self-promotional. Yes they reward the customer for their loyalty since they’re getting a deal but they also require a purchase on the part of the customer so it is a form of advertising, and SMS recipients see it as such. You can diversify your SMS approach and make your SMS subscribers happier by using SMS in the following ways to make their lives easier. SMS alerts Have time sensitive information you need to get out to your customer base? Maybe a popular item that has been sold out is finally back in stock or your store hours are changing...

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Six things to know about Gen Zers this holiday season

The year 2017 may very well be the first one in which Generation Z is more important to retailers than millennials when it comes to holiday advertising. If young people are an important part of your customer base, then here are six things you need to know about this particular demographic heading into the holidays. They do their homework Gen Z likes to research and read reviews and weigh options before buying; 80% of Gen Z holiday shoppers say that they research a product online before buying it and as the price of the product increases, the likelihood of researching it first goes up. More than half of Gen Z holiday shoppers said they began researching products in October or earlier. What this means for businesses: make any relevant information about products you sell online or in stores readily available. Especially try to promote good reviews of those products. They can be impulsive At...

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Six ways to drive more web traffic to your mobile website

Investing time and money into a mobile version of your website is absolutely necessary in today’s mobile-first society. It can also increase the odds of achieving success in digital marketing. But simply having a mobile site is no guarantee of success. Tragically, many people invest resources into designing a mobile site that few people visit. It isn’t enough to create a mobile site, you have to drive traffic to it as well. Here are six ways you can drive more web traffic to your mobile site. Video on the landing page The thought of producing a video for your brand is enough to make any small business owner shudder. That’s because many business owners are still stuck in the mindset of the previous generation--that video advertising must be of high production value to be worth doing. But thanks to the popularity of video sharing platforms like Youtube and the prevalence of video...

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Thirty stats that show the importance of mobile marketing in 2018

As the end of 2017 draws near, it’s a great time to look ahead to 2018 and plan out your digital marketing budget. If you’re already investing into mobile marketing, 2018  may be the year that you want to allocate more money towards it. And if you’re not already investing in mobile marketing, 2018 is absolutely the year in which you should start. Here are thirty statistics about mobile marketing to help convince you. There are currently more than three-and-a-half billion mobile internet users in the world and that number is growing every day. Approximately 69% of all media time is spent on mobile devices. By the end of 2018, mobile will account for 80% of all web traffic. Half of all digital media time is spent within mobile applications. The Google Play Store has more than 8 million apps and the Apple App Store has more than 2 million...

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How to succeed with digital marketing in 2018

The world of digital marketing is always changing so quickly, that if you’re not constantly and proactively making adjustments to your strategy, you’ll quickly fall behind. Now that 2017 is drawing to a close, it’s a good time to look ahead to 2018 and try to anticipate which things are going to be the most important as you decide how to allocate digital marketing funds. Here are a few predictions about what’s going to be important for your brand in the coming year. Video marketing Video is going to be the single biggest content marketing channel. Already the big social media platforms are trying to prioritize video content through algorithms and improved video capabilities. Adding video content to your website greatly increases the chances your site shows up on the first page of Google search results. People are ten times more likely to comment on, “like,” or share video content as they...

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Email marketing vs. SMS marketing by the numbers

Email and SMS are two of the most important marketing tools that marketers have at their disposal. But which one is better? Here’s a look at the numbers. By volume If you determine success by the total number of messages being sent then email wins by a landslide. Every year 74 trillion (yes, trillion!) emails are sent compared to just 8 trillion text messages. That amounts to 269 billion emails per day and 2.4 million emails sent per second vs 22 billion texts sent per day and more than a quarter of a million sent every second. Email’s strength may also be its weakness. While the average office worker receives 121 emails a day, the average millennial receives just 67 text messages a day. Add that to the fact that approximately half of all emails are spam and the sheer volume of emails can be seen as a downside to the channel. By open...

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Black Friday is coming and the time to prepare is now

Black Friday is one of the most important days of the year for retailers. Actually, Black Friday spans an entire weekend now--a weekend that starts on Thursday for many retailers trying to drag it out as long as possible. Since it’s just next week, you really can’t afford to delay any longer. Here are some tips to help you prepare for Black Friday. Schedule your messages On the day of, you’ll be much too busy to worry about sending out emails and text messages to your subscribers so use your bulk SMS and email service providers to schedule your Black Friday promotional messages now and get all of those messages written out so you don’t have to worry about it later. Segment your audience Depending on your business’s niche, it may be helpful to segment your audience by sex, age group, interests, or other characteristic. You don’t want to waste valuable marketing dollars sending...

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Five content marketing trends for 2018

The new year is fast approaching and it’s a perfect time to not only look back on 2017, but also to look forward to 2018 in order to stay ahead of the competition. The following five predictions about content marketing can give you a huge edge if you work hard to incorporate them into your content strategy in the coming year. Live video marketing According to Facebook, people are three times more likely to watch a video being broadcast live than a video that was recorded prior to being uploaded. But there’s a discrepancy between supply and demand since only 28% of marketers report using live video in their marketing strategy. Perhaps the hesitance comes because people are worried about putting something out there without the chance to edit and perfect it. Let 2018 be the year your brand let’s go of that fear. Live video is an opportunity for brands to...

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